Users will soon have a fresh option that allows them to reduce the quantity of AI-created media appearing in their timelines. This step comes as the company announced that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This development comes amid a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a popular video site only show AI-generated videos. A significant portion of this output is considered “AI slop”, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to informative clips, and we intend to give people the option to increase or decrease of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its service labeled as made with AI. Collectively, over 100 mn media items are added to the app daily, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of artificial media they see by opening the content preference feature in the application and choosing AI-made media. Additional categories that currently be modified under the filter encompass current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
Its policies require content makers to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its terms of service.
In addition, the service will henceforth attach an artificially created watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to deter users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a two million dollar AI literacy fund for specialists and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, during controversy over proposals to make redundant a large number of content moderators in the UK. The company is expected to cut hundreds of positions in its user protection team in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but AI can shield workers by filtering out the most graphic content ahead of it is viewed by people. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is making a difference process content quickly.”
